Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing

نویسندگان

  • Mirjam A. Tuk
  • Peeter W.J. Verlegh
  • Ale Smidts
  • Daniel H.J. Wigboldus
  • Peeter W. J. Verlegh
  • Daniel H. J. Wigboldus
چکیده

AND

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تاریخ انتشار 2008